We have been preaching it for months, but it officially seems that the American Festival bubble is starting to burst at an exponential rate.
Now don’t get us wrong, major namesake festivals like Electric Forest, Ultra, EDC, Lollapalooza, BUKU, Jazz Fest, and Coachella are going stronger than ever, but the smaller festivals are slowly burning out.
If you don’t believe us, just examine Sloss Fest and Gem and Jam Festival. Both called it quits today via social media. In a crazy turn of events, both festivals took to social media to announce they would not continue into the 2019 festival season.
Sloss Fest suffered drastically this year after both days of the festival were pretty much rained out. And after twelve wonderful years, Gem and Jam are taking a hiatus for 2019. It won’t be goodbye forever, as they plan to return in 2020, but we have seen that same sentiment from other festivals as well (and they didn’t return).
In a time where HUGE promoters like Disco Donnie, AEG, and Live Nation dominate the landscape, smaller, more intimate festivals are struggling to keep their heads above the water. The answer looks clear going into 2019: festivals curated by artists and unique brands, aka Dirtybird, or massively corporate run events like EDC or Coachella, will stay afloat.
In our opinion, this is just the start of the bubble burst. Who’s the next culprit? It looks like Okeechobee is next to join Gem and Jam and Sloss Fest.