It’s true. Due to the rising popularity of White Claws, the hard seltzer drink, there is now nationwide shortage of the beverage. The drink was launched by Mike’s Hard Lemonade founder in 2016 and in the past year, has seen a 283% increase in sales. And compared to other hard seltzers on the market, White Claws accounted for 50% of all the sales.
“We are working around the clock to increase supply given the rapid growth in consumer demand. White Claw has accelerated faster than anyone could have predicted.”
– Sanjiv Gajiwala, White Claw’s senior vice president of marketing, told CNN Business
Luckily, there are substitutions for White Claws on the market. These options include White Claws sister brand, Truly, as well as High Noon. All have a low calorie count and less sugar, for those keeping an eye on those things. Hard seltzers have quickly been replacing beer and liquor as a low-calorie alternative, including light beers.
White Claw’s spokespeople did not specify when the stock would be repopulated. Keep an eye out on your local grocery store.