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Ultra Music Festival and iHeartRaves Unveil Ultra Clothing Collaboration

No matter where you’re from or what you wear, Ultra music festival has always encouraged individuality since its inception in Miami in 1999.

The forthcoming Ultra Miami 2020 Spring Collection will debut exclusively at the 22nd annual Ultra Music Festival, taking place Friday, March 20 – Sunday, March 22 at Bayfront Park. Revelers can head to the onsite “SHOP ULTRA” merch store for the first opportunity to browse and purchase the brand-new line. The Ultra Miami 2020 Spring Collection is quintessential Miami – sporty and casual, yet also includes reflective and iridescent pieces to tie a cosmic Ultranaut look together.

SHOP THE COLLECTION NOW HERE.

In addition to Ultra Music Festival’s official merch offerings, the festival has also teamed up with fashion brand iHeartRaves to create a collaborative capsule collection called ‘ULTRA STYLED’ that reflects the festival’s futuristic feel. Led by four unique looks – TECH DOLLZ, INTO THE MATRIXX, REBEL RESISTANCE and SPACE BABEZ – the overall vibe is edgy, cyber and dynamic. The collection is comprised of more than 200 curated pieces, including kaleidoscopic, reflective fabrics, playful uses of mesh and fishnet, sporty and robotic accessories, and pops of neon.

Ultra consistently utilizes the most cutting-edge technology in its staging and designs, and Ultra’s festival fashion mirrors that same innovative verve.

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