Los Angeles-based up-and-coming electronic DJ/Producer Vulture Theory has joined forces with HAWD HITTA and NoBueno to create a captivating new single titled “Synthetic Sands.” Released under SEARCHPRTY RECORDS, this track arrives just in time for the peak festival season, and these talented artists have perfectly combined their skills to deliver the ultimate mainstage anthem for the summer.
“Synthetic Sands” is the result of the collective talent and dedication of Vulture Theory, HAWD HITTA, and NoBueno. This track showcases their unique blend of electronic music styles, promising an unforgettable experience for audiences worldwide. With their individual contributions to the song and their accomplishments in the industry, these artists are poised to make a lasting impact on the electronic music scene. As they continue to push boundaries and captivate audiences with their artistic endeavors, the future looks bright for Vulture Theory, HAWD HITTA, and NoBueno.
With a deep passion for electronic music, Vulture Theory has garnered a devoted fanbase through captivating live performances and a unique blend of tech house and experimental elements. Meanwhile, HAWD HITTA draws inspiration from electronic music legends and has delivered dynamic performances at renowned festivals and top-ranked clubs. Additionally, NoBueno, an eclectic DJ, producer, and vocalist, brings a diverse range of influences to their music and has collaborated with acclaimed artists. Together, HAWD HITTA and NoBueno have recently launched their own record label, “SEARCHPRTY RECORDS,” showcasing their commitment to shaping the future of music.
In an exclusive interview, we had the opportunity to chat with Vulture Theory, HAWD HITTA, and NoBueno about their collaboration on the latest single, “Synthetic Sands,” and their individual journeys as artists. They shared insights into their creative process, the inspiration behind their music, and their aspirations for the future. Join us as we delve into the minds of these talented musicians and discover the magic behind their captivating sounds.
How do you approach building a connection and understanding with your audience during live performances?
HAWD HITTA: I think for me, it really comes down to knowledge. If you can’t read the room and at least have a set ready to go for whenever you get on the decks, it may mean that you aren’t prepared for that setting or aren’t prepared for live shows entirely. It doesn’t mean you have to be a crowd-pleaser and play all songs with popular vocals or remixes, but it does mean you have to be honest about blending a little bit of what you think the crowd will enjoy and stuff that you should know they will enjoy.
As an electronic artist, how do you strike a balance between staying true to your artistic vision and creating a proper sound that is easy to market? What is your opinion on trying to balance these types of elements where creativity meets business?
Vulture Theory: I think when you listen to the sounds most labels are putting out, you can either be fascinated with popular trends, even with the new hip hop/rnb over house music, or you can go after what feels/sounds right for you. We try to stay true to ourselves and make the best music possible and have it engineered in a way that people and businesses are able to respect our artistry. We want to stay true to our authentic selves.
Can you share any insights into your approach to selecting tracks for DJ sets and creating a cohesive flow?
HAWD HITTA: You have to prepare the recognizable songs, your own IDs, and everything sounding professional enough that you feel is good enough for the mainstage. I do everything on the fly when I perform but my sets are a couple hundred tracks to choose from. I cycle out every few months and add every few weeks for each show, and it’s easier to maintain as I’m only staying within 124-128 BPM tracks with half-time sections occasionally.
Who are some of your biggest influences?
NoBueno: We all have been influenced by the greats. Personally, I fell in love with Hip Hop and still like dance music, but Kanye West has inspired me to sing and rap over my own production as of late.
What is the best live event you’ve ever been to?
Vulture Theory: Probably the show this past weekend, just being able to perform SYNTHETIC SANDS in front of over 1,000 people is just something out of this world. It was good to see HAWD HITTA spin during the closing set after Borgeous at Academy but it definitely was cool having our track played live at an Insomniac Events concert.
Was there a single moment when you knew you wanted to pursue a career in electronic music?
HAWD HITTA: There was a very specific moment in time when I had it all click. My friend Chris Rogers had shown me his music studio and DJ equipment in Richmond, VA in the Fall of 2016. One afternoon after messing around on a Traktor S4 and I became hooked. I fell in love with it immediately. Chris, who goes by CROG, has been DJing since his days in college at Cornell. If it wasn’t for him, I would have never discovered my passion for producing/DJing electronic music.
How do you handle creative blocks or periods of low inspiration?
Vulture Theory: Working out, and listening and watching new things will help with the creative process. Concerts and festivals also provide a ton of new inspiration.
What are you most looking forward to about the future?
Vulture Theory: We are really looking forward to the next collabs and tracks to put out this fall. I’m super excited about the way things are going and I’m thinking that it will be a lot of fun to go out and perform more shows with this momentum.