Growing your social media accounts can be tricky, especially when it comes to Instagram. The algorithm is constantly changing, which makes it different for business accounts to organically gain followers. People now spend thousands of dollars on ads to reach their audience. However, there are some tips and tricks that are guaranteed to grow your account without breaking the budget. Here are some of the simple yet effective tips that will help increase your Instagram followers.
Optimize Your Profile
Whether you just created your profile or you’ve been around for a while, you always have to make sure that your account is fully optimized. Not having an optimized account can be the reason why you’re not able to gain new followers. So how do you fully optimize it? First, pay attention to your bio. No matter what type of business you have, you must show your brand in the bio. Put a nice catchy description of what you do or sell, and the link to your website. In addition to that, make sure that every picture or video you post has an attractive caption. That way, every potential follower will know exactly what you do, which will increase your chances of getting more followers and customers.
Get New Partners
To regularly keep on growing, you have to get out of the box. If your ads are not doing well lately, then it’s time to find new partners to collaborate with. There’s no doubt that when your followers increase, customers and sales increase as well.
Ads are known to be the ultimate way to gain followers but for musicians, it can be more complicated. Try to collaborate with other brands so they can post your content on their profile. If you are thinking of how you will put this to action, the specialists at Buy Social Today claim that creating more social awareness will increase your listeners and followers. Growing your account, originally, is the ultimate way to increase your fanbase, and the best method to do so is by getting exposure through a third party.
Choose an Aesthetic
Now, it’s time to ensure that your profile looks appealing. Studies have shown that how your overall profile looks affect the number of followers you gain or lose. When potential followers visit your profile, they should instantly know the theme of your brand. To achieve that, you have to choose an aesthetic. Know your audience and what they prefer, choose a theme based on their preferences, and then choose your color palette. Finding the colors that will match your brand will ease the way for you in creating an aesthetic. Fixing a color scheme in your profile will make it look more organized, professional, and planned.
Be Smart With Hashtags
Many people will claim that hashtags don’t work anymore, but the truth is, they have been using them wrong. Hashtags are still one of the best ways to organically grow your account. However, you must find the right ones you will use. Not all trending hashtags will provide you with the outcome you’re waiting for. There’s a strategy behind it. First, your hashtags should be 100% relevant to your post. Find hashtags that your potential followers will most likely check. This will guarantee that each time you post, new followers will check your profile.
Choose the Ideal Posting Time
Posting has a strategy that you must follow in order to increase your Instagram followers. Even if you follow all the guidelines, you might end up losing hundreds of followers if you’re posting at the wrong time. Check your Instagram’s insights to know when is the ideal time to post. The time you should post is when your followers are active or an hour before it. This will ensure that your audience is constantly updated with your new posts and always remember your brand.
When it comes to growing your Instagram account, consistency is the key. You must stay consistent with your theme and aesthetic. It’s not advisable to change your color palette every couple of weeks as it will make your profile look unorganized. You must also stay consistent with your posting schedule. Whether you post three times a week or three times a day, you must stay consistent and avoid changing your posting routine.
Trying to grow your account without spending a fortune can seem like an impossible job. However, you don’t need a high monthly budget for it, you just need to understand how to work around the algorithm. Following the mentioned tips will allow you to reach followers who are interested in your brand. Make sure to avoid getting fake followers as it will affect your whole profile and you will have little to no engagement on it.