Following the release of her single “Crash Into Me” in March, New York-based producer, artist, and model Callie Reiff returns with her new single “What If’s” featuring Louella. Reiff coined the genre “indie club” with her previous track, and continues to pioneer the genre further with this newest release. Combining electronic music elements, empowering lyrics and equally as powerful vocals, “What If’s” isn’t a cookie-cutter dance music track. It’s interesting, the “indie club” genre truly does fit.
See what you think and listen to “What if’s” below:
“The song is an emotional journey through the ups and downs with someone or even just with yourself. The past year has been tough for everyone and we have all been ‘surviving on the what ifs’ and grappling with not knowing how things will pan out.”
– Callie Reiff
Reiff already has an impressive musical background; from being the youngest DJ to perform at Webster Hall to playing across the globe, she seems to be just getting started. Watch this space.
Featured image via artist.