There are a few things that go into running a successful event: security guards, organization, & general information to assist in entering the venue to name a few.
World-renowned Los Angeles promotional group Brownies & Lemonade are normally ahead of the curb on all things listed above. Having successfully operated in one of the most crowded dance scenes in the country for years now, they usually know what they are doing.
However, last night proved to be a different story. B&L threw a massive pop up show with dance music royalty RL Grime and obviously, many were expected to attend. The event was held at Union Nightclub, which normally fits about 1000 people at capacity. Before the event even started the event hit those numbers, with hundreds of people waiting outside with no direction, guidance, or idea on what to do.
As you can imagine, madness ensued. Both artists, fans, and general observers took to social media to show their distaste for such a disorganized and overpacked event.
Check out the tweets below:
rl grime startin a riot outside brownies rn pic.twitter.com/FxUeejCaps
— ʟᴜᴄᴀ ʟᴜsʜ 🌺 (@LUCALUSH) July 12, 2018
— Jeremy Verone (@jveronetm) July 12, 2018
It was bad. 18+ line tried to rush the door..security closed the doors and then the 18+ line lost their shit and that was the result..the 21+ line just sat in awe at what was happening..tried to stick it out but security couldn’t get it under control. I bounced.
— Jeremy Verone (@jveronetm) July 12, 2018
@RLGRIME @TeamBandL look what y’all did lmao pic.twitter.com/0T3bKhP935
— jav ☾ (@javlinbaloca) July 12, 2018
First time I’ve seen an @TeamBandL event actually fall apart. Waited for 4 hours before they shut the doors and almost started a riot. Smh
— Andÿ (@AndyGrishy) July 12, 2018
Came there at 8 and waited for 4 hours I couldn’t make it in
— locnessmonster (@Deant415) July 12, 2018
Waited in line for 2 hours got trampled for nothing
— lani ♡ (@teambeautbh) July 12, 2018
Honestly, it was probably lit inside. But y’all did not do a good job on the outside. Once you noticed the crowd was getting rowdy, and too much, y’all shoulda just closed it and told us to leave. Not let us get trampled and have us fight to get into a show that already filled up
— Henderson Fong (@whathefong) July 12, 2018
The Brownies & Lemonade crew has since taken to social media to apologize to fans for the mishap last night. They claimed they were underprepared for the number of people that showed up. The B&L crew are a top notch promotional group, successfully giving up-and-coming artists the platform they need to jumpstart their career. Unfortunately, tonight was not their night.
You can read the full statement from b&l below.
Featured image via Brownies and Lemonade.