BRONSON ‘Keep Moving’ in Chaotic Music Video Utilizing Shutterstock Stills & Footage

In the final single release before the big album, ODESZA & Golden Features, aka BRONSON, share “Keep Moving.” Accompanying the single is an extremely chaotic music video that brings satirical humor around the traditional workplace.

“Keep Moving” is a stark contrast to the light and melodic previously released “DAWN” and “HEART ATTACK (feat. lau.ra),” and falls more in line with the dark and pulsing “VAULTS.” It’s safe to say that this album will be a good balance between light and dark, intense and emotive, based off of all 4 previously released tracks.

Directed by Swedish collective Stylewar, the music video is comprised of Shutterstock photo footage from a corporate workplace, edited in a completely disorderly fashion, poking fun at the corporate lifestyle that many of us live. At times, when we try to “keep moving,” being at work feels exactly like this. However, at its corer, the video provides a “much deeper, darker commentary on modern society.” Pull your own interpretations from the parody.

Stylewar on the video — “The idea for this video was born out of creative starvation during the era of COVID-19. We’ve always had a strong fascination for stock footage and the thoughts and process that goes into creating it, so, since it was impossible to execute anything close to a normal shoot, we moved forward with a concept using solely that and CGI.

The pull to use stock footage became centered around this niche subset of content for the corporate business world, for it can be so cliché and mind-bendingly generic. We love how hyper-generic it is, in every detail. From cast, wardrobe, props to locations and especially the acting – it’s all super shallow and false. So, with this as a base, we wanted to create an alternate reality: what would happen if there was a complete inversion to this world and sense of order. Are they all fake? Is everything fake?” 

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