Alison Wonderland Launches Record Label & New 'Dark Electronic' Project

Alison Wonderland Launches Record Label & New ‘Dark Electronic’ Project

alison wonderland FMU Records

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Producer, instrumentalist, vocalist, and now record label owner. Alison Wonderland has been leading up to this monumental announcement after resurfacing her cryptic Whyte Fang and 3 new singles, “TIDES,” “333,” and “Girl.” While these releases doubled as a thank you to her fans and longtime listeners, the rollout has also been leading towards the most important step in her career: the launch of her record label, FMU Records.

With FMU, Alison aims to give up-and-coming producers that she admires (and herself) the creative freedom to release their music the way they want to, no questions asked.

To celebrate the label and FMU Records’ first release is “I Surrender” ft Jon Casey and Dabow. The track features a blend of each producer’s signature sonic elements, and arrives on the heels of their early November-released projects: Casey’s collaborative single, “Harder,” with Erbes on Subsidia, and Dabow’s hip-hop doused treat, “Dale Vuelta,” with jordnmoody and Episcool. The pair serves as a prime example of what FMU Records plans to bring to the table: fresh, powerful beats from a diverse range of talented artists from around the world. 

In addition to the exciting label and release news, Alison has also officially announced her upcoming debut Whyte Fang LP and a label launch party slated to take place in an undisclosed NYC warehouse on March 10, 2023.

ABOUT WHYTE FANG – Whyte Fang is a dark electronic project from the mind of Alexandra Sholler (better known as Alison Wonderland). The first ever WF live show occurred as a secret headliner for a Brownies and Lemonade event at LA’s State Historic park. In late 2022, the first-ever publicized show arrived on September 21 at the Roxy in LA. The show sold out on the first day, proving the buzz to be real. “333” marked the 2nd ever release for WF, with more singles planned to end the year and an album slated for March 2023. 

Alex has been creating more industrial electronica for years but hasn’t felt the time was right to release any of it until now. The Whyte Fang project won’t be constrained to one single genre. Paired with a dark electronic ambiance, it will give a unique and fresh take on the current dance scene. “333” dropped right before the first-ever WF live show. The production-heavy and cutting-edge live experience is a huge focus for this project. Showgoers will be transported to an alternate universe guided by THE Whyte Fang. With more singles slated for release early next year, the Whyte Fang project has only just begun.

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Featured image via Rukes.

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