Joining forces with director James Mackel in partnership with HARD Records, JOYRYDE’s thrilling music video to “THRILL” ft. MAJILLA is here. During the creation of the music video, JOYRYDE lost a close friend, the late actor Rob Lyfe. The video to “THRILL” is dedicated to Lyfe, whom he explains “he was the most alive person I’ve [Joyryde] had ever met.”
Check out the sentiment, shared via Twitter, below:
this is gonna be a few posts long .
a year ago I wrote this story and filmed it with with some amazing people.
JAMES MACKEL directed it
MELIAN our female lead
ROB. our male lead / friend / brother tragically died 6 months ago. This video is dedicated in his memory pic.twitter.com/qd8pqNanrl
The video to “THRILL” follows up to JOYRYDE’s debut album, BRAVE, released earlier this month. It’s taken him 4 years to create the perfect project and what he had envisioned for his debut album to be. The 18-track project is best viewed as a celebration of life rather than a collection of music. An ode to his roots, the Englishman picked on various frames of mind merging grime, hip-hop, trap and bass house altogether. Featuring verses from Youngs Teflon, NoLay, Kid Sister, MAJILLA, and more; this album is carefully crafted to capture the essence of JOYRYDE both as a musician and a warrior.
Joining forces with director James Mackel in partnership with HARD Records, JOYRYDE’s thrilling music video to “THRILL” ft. MAJILLA is here. During the creation of the music video, JOYRYDE lost a close friend, the late actor Rob Lyfe. The video to “THRILL” is dedicated to Lyfe, whom he explains “he was the most alive person I’ve [Joyryde] had ever met.”
Check out the sentiment, shared via Twitter, below:
Check out the music video to “THRILL” below:
The video to “THRILL” follows up to JOYRYDE’s debut album, BRAVE, released earlier this month. It’s taken him 4 years to create the perfect project and what he had envisioned for his debut album to be. The 18-track project is best viewed as a celebration of life rather than a collection of music. An ode to his roots, the Englishman picked on various frames of mind merging grime, hip-hop, trap and bass house altogether. Featuring verses from Youngs Teflon, NoLay, Kid Sister, MAJILLA, and more; this album is carefully crafted to capture the essence of JOYRYDE both as a musician and a warrior.
Listen to BRAVE below:
Featured image via artist.
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