Euphoria Featured Content Festival Preview Interviews PBTM

#PBTM: Young Park, Social Media Marketing Director at Euphoria Music Festival

Young Park has marked her place into the list of industry names you should know with her relentless dedication and drive in pursuing her creative passions. Getting her start in 2006 at a Kpop concert to festival photography to running one of the most successful festival social media programs in the country, Young Park has paved the way for other young professionals seeking these opportunities. She has proved that with perseverance and a true passion for your craft, you can make anything happen. 

River Beats is proud to feature Young Park, Director of Social Media Marketing for Euphoria Music Festival for our latest “People Behind the Movement”. 

What was your first step into the industry?

“Oddly enough at a Kpop reunion concert for a disbanded 90’s group in ‘06. In America, it was doing press coverage for Euphoria 2013.”

What was your first moment that you knew you wanted to be involved in the arts/music/culture scene?

“ART IS LIFE! From shooting (photos) to writing, fashion, singing, and graphic design—I’ve always had my fingers dipped in something creative. Everything sort of clicked when I met the founder of Raver Rafting at Electric Zoo 2012. The rest is puppies and kittens!”

What has been your biggest accomplishment?

“Personally, I would say Euphoria’s socials getting verified (blue check status!) and hitting 100k+ fans on Facebook. Also being able to grow the brand organically with my best friends—it’s truly a blessing.”

Proudest moment?

“Helping foster Euphoria’s partnership with an awesome local organization called the Austin Permaculture Guild! They’re wonderful people who specialize in permaculture/sustainability education throughout Central Texas. It’s part of our “Ecophoria” initiative which is a movement to reduce our carbon footprint on-site and off-site, shifting the paradigm of how green festivals should be.”

“I’m really excited about this because eco-consciousness is something I strongly believe in, and music is an exceptional way for people to connect, inspire and think critically about the world around them. We have the unique opportunity to come together and change the world, and that’s something everyone can be proud about.”

Who are you listening to right now?

“Chill vibes. Lots of future bass, alternative R&B, 90’s revival, and hip hop instrumentals. Abra’s been a favorite of mine for months now; she’s really unique conceptually and musically.

I’ve also been digging the futuristic sounds of Tennyson, and the throwbacks from Flamingosis. Lastly can’t forget Blood Orange, Gallant, DEAN, The XX, Yuna, Depeche Mode, and Zeds Dead.”

What is your life motto?

“‘You do you.’ Don’t worry about anyone else, just do you.”

Where do you see yourself in 5 years?

“I think as an artist, it is extremely important to redefine yourself and constantly evolve, so who knows? Wherever the wind takes me.”

Where would you like to travel to?

“I would like to visit back home (South Korea) to take in the culture and see how much has changed since my last visit. I would also like to visit Berlin because of its food culture and art aesthetic.”

What is something you are really excited for in the next year?

“I’m pumped for Euphoria 2018, of course! Every year we learn more and improve ourselves, and the festival, so it’s only going to get better from here. We’re also taking the next steps in our Ecophoria initiative, which is something I’m ecstatic to see blossom.”

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